19 Jul Tomato woes: restaurants struggle with rising prices and limited options
The escalating prices of tomatoes have presented significant challenges to the food industry, particularly in 2023. India, being one of the world’s largest consumers of tomatoes, has been prey for it. The scarcity and subsequent price surge have resulted in a domino effect throughout the food supply chain, affecting restaurants and chain brands alike.
Restaurants deliberately rely on tomatoes for a multitude of dishes, including sauces, salads, and curries. With limited availability and higher prices, many establishments have been forced to either reduce the quantity of tomatoes used or raise menu prices. This has put a strain on restaurant owners who must strike a delicate balance between maintaining quality and profitability.
Well-known chain brands operating in India have also felt the impact, especially fast-food giants. The removal of popular tomato-based items or the use of alternatives has been necessary to manage costs and meet consumer demand.
Ultimately, the rising prices of tomatoes in the food industry have disrupted the culinary landscape. It has required businesses to adapt and make strategic decisions to sustain themselves in the face of limited options and increased costs.
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