08 Feb MC DONALD’S LAUNCHES ‘MATCHED BY YOU’ CAMPAIGN
Mc Donald’s has come with a new ‘Matched by You’ campaign in the north and east India that aims value for money for its customers.
This campaign involves the choice with the customers that they can either add coke or fries with their burger at just Rs 45. To promote the offer, the popular fast-food chain has also rolled out a digital campaign with a fun mini-series of stories about a love triangle between Burger (aka Buggy), Coke (aka Kiara), and Fries (aka Freya).
The customer’s votes will decide which combo is most popular. Keeping Current times in mind, the brand has also introduced a ‘safety plus’ program that includes more than 50 process changes in restaurant operations.
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